Have you ever imagined what it might be like to place your hand directly on an item salvaged from the Titanic?
The proponents of salvaging the Titanic argue loudly for the historic value in bringing the artifacts to the surface so that all might share in the wonder of the world’s most famous shipwreck since Noah’s Ark. Indeed, there are at least half a dozen touring exhibits of Titanic in the world at this very moment, in addition to a number of permanent exhibits in places like Halifax, Orlando and Las Vegas.
But what if you could actually own a piece of Titanic?
What if you could carry a tiny piece of the wreck of the Titanic on your wrist? Imagine.
Somewhere along the way, the people who have the sole salvage rights of the Titanic have gone into the watch business, or they’ve sold a chunk of salvage to allow a company in Switzerland to sell watches that are called “Titanic-DNA”. Interesting. I will post more on this story in the days to come. But for now, take a look at this marketing video. What would you pay for a watch that was made of material recovered from Titanic? Would you think it worth $375,000?
Billed as one of the five most expensive watches in the world, the marketing campaign leaves one to wonder just what parts of the Titanic were used in the manufacture of these watches, and further, to ponder just how designer Romain Jerome acquired the material to create these treasures.
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